“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” said Nintendo of America president/chief operating officer Reginald "Reggie" Fils-Aime during a wide-ranging interview with KING 5 News. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”
“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware,” Fils-Aime said. “It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”
“We believe our games are best played and best enjoyed on our devices,” he said, “and so the full game play will only be on Nintendo devices.”
Fils-Aime admits that those experiences came much later than Nintendo wanted, and he uses the new Wii Fit U game as an example.
“This is a game we wanted to launch in the first quarter of this year, not the first quarter of 2014,” he said. “The delay in some of this key software is really what’s been difficult for us. What I can tell you is that we have a very strong pipeline coming.”
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